Strengthening digital marketing capability at V Formation
Our client
V Formation is a Nottingham-based marketing consultancy supporting ambitious businesses across life sciences, technology, and professional services. Known for their collaborative approach and strategic focus, the team needed to appoint a Digital Marketing Specialist to cover an upcoming maternity leave, ideally someone who could contribute longer term as the business continued to grow.
The challenge
The team had already advertised and interviewed but struggled to find candidates with the right combination of technical skill, adaptability, and cultural fit. The market for experienced digital marketers was competitive, and applications from traditional channels were not producing suitable options.
Following an initial discussion with the Director, it became clear that a more proactive and targeted approach was required to identify the right people.
Our approach
We began with a detailed briefing involving all stakeholders to understand both the immediate and longer-term needs. It became evident that the opportunity was broader than a short-term maternity cover, this was about bringing in talent that could strengthen the business for the future.
Our approach included:
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Refining the brief: Clarifying the blend of skills, mindset, and potential needed for the role.
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Market analysis: Early searches indicated limited availability from agency-side marketers, so we advised widening the scope to include in-house professionals ready for their first consultancy move.
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Targeted outreach: We approached individuals with relevant digital expertise and the adaptability required for a fast-paced consultancy environment.
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Structured selection: We presented a focused shortlist of 4 strong candidates. 2 stood out during final interviews, both were such a good fit that V Formation chose to create an additional role (Senior Digital Executive) and appoint them both.
The outcome
The search that began as a short-term cover evolved into a strategic hiring opportunity. V Formation welcomed 2 digital marketing professionals, each bringing complementary skills and a strong alignment with the company’s culture and long-term vision.
Conclusion
This partnership demonstrated the value of a structured, insight-led search process. By refining the brief, responding to market data, and focusing on both experience and cultural fit, we helped V Formation strengthen its digital capacity and a better capability for future growth.
Find out more about V Formation
Testimonial
Working with Simeon has been an absolute game-changer for V Formation. From the very first conversation, Simeon took the time to truly understand our business, culture, and our needs, and, most impressively, who would fit and flourish at V.
Thanks to Simeon’s diligent process, we've welcomed two fantastic new team members who are already making a real impact. The whole experience was collaborative and more of a true partnership than a standard recruitment service.
We’re genuinely grateful for Simeon’s support, and wouldn’t hesitate to work with him again. Highly recommend!
